Hooray! Black Friday 2017 is expected to be the biggest day of spending the western world has ever seen.
Wait a minute.
If we're not paying for the goods we consume today then who is?
Even though we might think we’re saving loads of money on this marvellous overconsumption galore called Black Friday, in reality, when taking up the lion's share of planet’s resources to satisfy our delusions of happiness, our consumption behaviour is resulting in massive misfortunes: degraded and collapsing ecosystems, habitats and species. This uncontrolled and unconscious consumption increases pollution and waste. Also, the necessities of our lives – air, land, and water – become more dirty, contaminated and toxic.
Our current market economy depends on our continuously increasing consumption so it does everything it can to make us crave, need, shop, and waste more. As a company that sells food products, we can’t hide the fact that we too are a part of this rather unhealthy market system. However, instead of buying and consuming our products unconsciously, we want to encourage our customers to vote with their wallets when shopping ours or anyone else's products. We do need to eat, but what we eat and how the food we eat is produced is what matters. Food is one area where each of us can concretely make a difference to our wellbeing while supporting sustainable and ethical consumption and doing good on a larger scale.
Everything we consume comes from the natural world. Weather it’s mined, extracted, farmed or cut down, groping the planet’s resources for our own superior intentions means also that others have less to live on. By reducing the resources we exploit to produce luxury goods for the rich minority we could provide basic necessities like of food, water, health and sanitation for the rest of the world’s population.
So, today, we’re not going to give you any discounts. It’s not because we don't appreciate you. It's because we need to appreciate the real price we pay for ecologically produced food products that aim to cause minimal harm to the environment as possible. However, what we will give you is a free delivery on all of our products so that you can test out our natural food products which also carry a low carbon footprint. Our biodegradable packages contain pictures of the natural plants we use in our products so that when the time of year comes, you can go out and restock on your favourite wild herbs by foraging them yourself as well.
In Finland, the last Friday of November has traditionally been celebrated as Buy Nothing Day (Älä osta mitään -päivä
), an international day of protest against consumerism. The Black Friday has grown bigger only in recent years. Instead, in California, the Green Friday
movement's purpose is to connect people with the local outdoors for the first time or to rekindle their love for nature by providing free admission to participating state parks. In Finland, we are lucky beyond belief. We don't just have state parks but also national parks, wilderness areas, hiking trails, UNESCO World Heritage sites, and even huts that are free for everyone to use and rekindle their love for nature – all year around.